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It's time to stop designing digital services to be easy to use and to start designing them to be understandable, accountable and trusted and easy to use.
Or to put it another way: 'It just works' is not good enough anymore.
-- Richard Pope (@richardjpope), "Designing digital services that are accountable, understood, and trusted (OSCON 2016 talk)" http://blog.memespring.co.uk/2016/11/23/oscon-2016/